AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
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Business Success in China
In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
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Conjoint Measurement : Methods and Applications
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
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Earnings Management in the 21st Century
In the wake of corporate accounting scandals, the bursting of the Internet bubble, and the Sarbanes-Oxley Act—designed ...
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Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / Peter S. Cohan
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...
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Market Segmentation Analysis
This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
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Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics / Charles A. Holt
This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...
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The Anonymous Elect
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary ...
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The Evolutionary Dynamics of Discursive Knowledge Communication-Theoretical Perspectives on an Empirical Philosophy of Science
This book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; ...
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